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GfK is the trusted source of relevant market and consumer informationthat enables its clients to make smarter decisions. More than 13,000market research experts combine their passion with GfK’s long-standingdata science experience. This allows GfK to deliver vital globalinsights matched with local market intelligence from more than 100countries. By using innovative technologies and data sciences, GfK turnsbig data into smart data, enabling its clients to improve theircompetitive edge and enrich consumers’ experiences and choices.