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LEGO GmbH
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München
Assistant Marketing Manager eMail (m/f)
What are you going to build today? We could say that it’s all about building blocks. That it’s the toy of the century. That it’s a family-run company active in 130 countries – and the market leader in Germany, Austria and Switzerland. Or we could just say: Come to LEGO! For our European Direct to Consumer Team based in Munich, we are looking for you to be our new:
Assistant Marketing Manager eMail (m/f) –
Direct to Consumer Europe
Our mission: LEGO Direct to Consumer (D2C) inspires and develops the builders of tomorrow through personally relevant and enriched LEGO experiences. We provide an important commercial link supporting the LEGO group go-to-market strategy, creating connected and 1:1 relationships between consumers and the LEGO Brand, within a premium multichannel retail environment. Our blueprint: In this collaborative role you will work with our marketing teams in Europe and North America and manage internal and external agencies to execute premium promotional and brand retail email campaigns for the European market. This will include all aspects of email marketing: briefing and developing campaigns, producing and deploying them across multiple platforms, setting up tracking codes, quality assurance, testing and optimization. Using the email Service Provider platform, you will finalize the campaigns by loading HTML, text and images and assigning links. Your aim is maximum efficiency. To achieve it, you’ll find new ways to improve our creation and execution processes and utilize key email performance and deliverability metrics to get a higher return on investment. Last but not least, you’ll manage the email budget. Your building blocks: A degree in marketing, media, business or another related field together with at least two years of experience in email marketing, ideally in a Fast Moving Consumer Goods, Direct to Consumer or agency environment, will make you the perfect candidate. You will be familiar with setting up email campaigns and working with CRM databases. Good computer skills in Microsoft Office, especially MS Excel, HTML and Dreamweaver or a similar program will be key. Additional knowledge of Adobe Writer and Photoshop would be an asset as well as experience in graphic design, production and copywriting. A well-organized, flexible and entrepreneurial thinking team player, you’ll be able to adapt quickly to changing business needs. If you also have good English and ideally German language skills and enjoy working independently, you’ll fit in well with our cross-channel, global team. Become a part of our dynamic company where you have regular opportunities to improve, to advance, and to see your creative ideas come to life at the third largest toy producer in the world. We offer a modern working environment with an open company culture where you can take on responsibility and develop at the same time as well as do your part to make sure our brand maintains its strong profile. We give our all every day to bring creativity and fun to children around the world with our high-quality product. That’s what made us an innovative, global company - and one of the most popular brands among children and adults worldwide. Interested? Then apply today here. Your contact person is Melanie Schubert.
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